ARIZONA'S LARGEST CINCO DE MAYO FESTIVAL

Celebrating 33 years in Downtown Phoenix, the Cinco de Mayo Phoenix Festival is a historic staple of the City of Phoenix and has entertained over 3 million attendees.

Enjoy music, Lucha libre, baile folklorico, great food and drinks, and activities for the entire family.

Cinco De Mayo Downtown Phoenix Festival continues its core value to raise scholarship funds for minority students’ higher education.

“33 Years of Celebrating Culture, Tradition, and Family”

Event info

ENTERTAINMENT

  • Shelia E "Queen of Percussion"

    Sheila E. brings iconic hits, powerful percussion, and an electrifying performance to Downtown Phoenix for an unforgettable night of music, culture, and celebration. A global icon with deep Latin roots, her high-energy performance is perfect for the entire community to enjoy.
    Listen now 

  • Tierra Legacy

    Celebrating decades of Latin soul music, Tierra Legacy Band delivers a heartfelt performance rooted in culture, rhythm, and tradition. Their music connects generations and keeps the legacy alive
    Listen now 

  • Richard Bean -The Origional Voice of Malo

    Richard Bean brings the heart of Malo to Cinco PHX, performing the    songs that have moved audiences for decades. Soulful, vibrant, and unforgettable. Timeless Hits, Legendary Voice, Unforgettable Energy
    Listen now 

  • Thee Midniters

    Celebrating the roots of Chicano rock, Thee Midniters bring a powerful blend of soul, rhythm, and culture to the stage. A true legacy act that continues to inspire generations.
    Listen now 

  • Las Calakas

    Las Calakas is a phoenix-based band, a high-energy cumbia fusion band blending traditional Latin rhythms with punk, reggae, hip-hop, and rock. Known for their electrifying live performances and all-original music, they’ve become a standout in Arizona’s music scene—bringing nonstop energy and dance-worthy vibes wherever they perform.
    Listen now 
BUY TICKETS

LOCAL BANDS TO OPEN

LOCAL BANDS START AT 12:30 PM

NATIONAL BANDS START AT 5:30 PM

Scholarships

EDUCATION IS OUR DRIVING FORCE

“Since 2000, Arvizu Advertising and Grand Canyon University have partnered to raise funds to offer scholarships for Hispanic high school students. Arvizu Scholarships has raised over $900,000 to provide financial aid to Minority Students to help them further their education. Arvizu Scholarships is proud to have touched the lives of 520 students!” Arvizu/Grand Canyon University Foundation scholarships for future and current Grand Canyon University students will be awarded (on-site).

Culture

IT'S ALL ABOUT THE CULTURE

Whether it’s flash dancers from local baile folklórico groups or authentic dishes from a collection of Phoenix’s top food trucks and underground kitchens, you will surely get your fix of culture and family-friendly fun as we celebrate the Battle of Puebla and Mexico’s victory of France in 1862.

Entertainment

WE KNOW FAMILY ENTERTAINMENT

The main stage features Grammy™ artists and local stars as they perform award-winning tracks that made them legends.  VIP tickets grant access to an exclusive area with seating, a private bar and air-conditioned restrooms, and access to up close (stage) where all the action happens.  Option to upgrade to “EXCLUSIVO VIP“ (includes alcoholic beverages & street taco plate) for additional cost.

Vendor/Sponsorship info

Connect Your Brand to Culture, Community & 30,000+ Attendees. 

Cinco de Mayo Phoenix Festival offers brands a powerful opportunity to connect with a fast-growing and highly engaged audience in the Greater Phoenix market. From on-site brand activation and stage recognition to digital and media exposure, our sponsorship platforms are built to deliver measurable visibility and meaningful community connection.

We take pride in building long-term partnerships that support culture, education, and local families.

Reach out today to receive our updated sponsorship deck and available opportunities.

Interested in a partnership/Sponsorship
Apply for Exhibitor/Vendor Spaces

Grab your Cinco merch at Cinco